Recently I came across a house for sale on Facebook. The video highlighted the home’s features well and I knew instantly the home was perfect for one of my buyers. The challenge was that I could not find the house in the multiple listing service (MLS)! I’m a senior and my memory isn’t the best but I knew the Facebook post was recent. I decided to dig further and found the house was under contract! This is not unusual for a hot market like Northwest Indiana. Houses are selling within hours. And while this house was placed on the MLS within the deadline, the term “pocket listing” briefly came to mind. This senior citizen tip is 3 reasons pocket listings can harm senior sellers.
A pocket listing is a term used in real estate to describe property for sale that is not on the MLS or advertising is delayed. Pocket listings are common when inventory is low. Some pocket listings are legit. For example, a seller may sign a form opting out of marketing on the MLS for privacy or security reasons. But when real estate agents withhold a listing or delay placing it on the MLS for personal gain, the pocket listing can harm the seller and the market.
3 Reasons Pocket Listings Can Harm Senior Sellers
Buyers do not get a chance to compete for your home. When an agent keeps a listing quiet and only shares with a select group, the seller loses out on the competing buyers for the highest price.
The sale price impacts the comparative price for other sellers. If an offer is accepted before the home is marketed on the MLS, the price may be lower than the market would pay. This lower sale price is used for comparables for other home sales.
When you sign a listing contract with a real estate agent in Indiana, you allow marketing of your property on the MLS. Senior sellers can sign an opt out form keeping your property from the MLS. If you choose to market on the MLS and think your rights were violated, ask your agent where the lead came from. If the agent found the buyer, ask how long your property has been on the MLS and about the limited agency agreement. Address your concerns with your agent or the managing broker. In the end, you have control of the price you will accept.
Are you a senior seller or caregiver who needs help moving? Call me today at 219-315-6569 to help you move on faster and with less stress!
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